Jay Radia's first company, Yieldify is acquired by Publicis Groupe

Published on
January 23, 2023

Founded in 2013 by Jay Radia and his brother Meelan, Yieldify’s leading platform and service enable companies to better personalize consumers’ website experiences, driving incremental revenue and other desired outcomes by delivering the right message/experience at the right time based on a consumer's profile and stage in their purchase journey.

Yieldify will become part of Epsilon, and its onsite personalization, conversion optimization and customer journey offerings will complement Epsilon PeopleCloud to expand Epsilon’s presence in the mid-market. Epsilon previously announced the launches of quick-to-market and simplified iterations of its enterprise-level email and loyalty solutions with Epsilon PeopleCloud Messaging Essentials and Epsilon PeopleCloud Loyalty Essentials.

Read more here https://www.publicisgroupe.com/en/news/press-releases/publicis-groupe-acquires-marketing-technology-company-yieldify


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